Jobs to Be Done resources
Guides, toolkits, case studies and templates to help you put JTBD into practice.
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Jobs to Be Done: The Complete Guide
A 31-page practical guide to JTBD, from first principles to putting it to work.
Fundamentals · Principles · Where JTBD fits · Both approaches
Get the Complete GuideUnderstand the thinking
Build a clear foundation, then go deeper into the principles behind JTBD and how it fits with the methods you already use.
Explainer
JTBD Quick Explainer
A short visual introduction to Jobs to Be Done and the different lens it brings to customer understanding.
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Guide
JTBD Principles
Eight customer-centric thinking habits for seeing demand, competition and opportunity differently.
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Guide
Where JTBD Fits
See how JTBD strengthens customer research, Design Thinking, Lean, Agile and other existing innovation methods.
Download→Put JTBD into practice
Two distinct JTBD approaches answer different questions. Choose the one that fits the decision you need to make.
Practitioner toolkit
Outcome-Driven Innovation Toolkit
Use ODI when you need to define how customers judge success, identify underserved outcomes and prioritise opportunity.
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Practitioner toolkit Coming soon
Switch Toolkit
Use Switch when you need to understand what causes customers to change, stay or do nothing.
Download→The Breakthrough AI Note-Taker
A worked case study showing how a seemingly well-served category can still contain significant unmet demand.
Read the case study
Use the tools
Take the frameworks into workshops, research and live product work.
Template
JTBD Miro template
#1 JTBD template on Miro · 8,000+ users
A practical workspace for applying JTBD and Outcome-Driven Innovation, with the structure already built in, including the integrated AI workflow.
Open the Miro template
Working on a live customer, product or innovation challenge?
Mosaic helps enterprise teams use Jobs to Be Done to uncover demand, sharpen opportunity areas and make better product and innovation decisions.